Pac-12 men’s basketball tournament has a new presenting sponsor

Portions of a recent press release from Pac-12 headquarters:

NEW YORK LIFE BECOMES OFFICIAL LIFE INSURANCE PARTNER AND PRESENTING SPONSOR OF 2014 PAC-12 MEN’S BASKETBALL TOURNAMENT

  SAN FRANCISCO, Calif. — Pac-12 Networks named New York Life, one of the largest life insurance companies in the world, as the official life insurance partner and presenting sponsor of the 2014 Pac-12 Men’s Basketball Tournament in Las Vegas.

New York Life will receive television tune-in promotions throughout the tournament on Pac-12 Networks and FOX Sports 1, on court and in-arena branding, plus in game promotional tie-ins, as well as a full slate of media inventory and digital assets.  New York Life will also have the opportunity to host its customers with premium tickets and VIP hospitality.

The Pac-12 Men’s Basketball Tournament will be played March 12-15, 2014, at the MGM Grand Garden Arena in Las Vegas for the second year.

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