Portions of a recent press release from Pac-12 headquarters:
NEW YORK LIFE BECOMES OFFICIAL LIFE INSURANCE PARTNER AND PRESENTING SPONSOR OF 2014 PAC-12 MEN’S BASKETBALL TOURNAMENT
SAN FRANCISCO, Calif. — Pac-12 Networks named New York Life, one of the largest life insurance companies in the world, as the official life insurance partner and presenting sponsor of the 2014 Pac-12 Men’s Basketball Tournament in Las Vegas.
New York Life will receive television tune-in promotions throughout the tournament on Pac-12 Networks and FOX Sports 1, on court and in-arena branding, plus in game promotional tie-ins, as well as a full slate of media inventory and digital assets. New York Life will also have the opportunity to host its customers with premium tickets and VIP hospitality.
The Pac-12 Men’s Basketball Tournament will be played March 12-15, 2014, at the MGM Grand Garden Arena in Las Vegas for the second year.